Engage Your Audience
Social media is a shared social experience that takes place in an online community. Online communities allow people to interact with one another and join together to share ideas about and discuss topics, ideas, interests, and almost anything else imaginable that they share in common. The interaction doesn’t stop there, depending on the social media tool, users can interact in many other ways.
Since the method of interaction is different among varying social media channels, it is important to carefully consider where you will find your intended audience. The other major consideration is the goal of your social media strategy and creating an effective campaign. The goal of your social media campaign determines the way in which you need to interact with and engage your audience. This includes:
- Finding new customers
- Interacting with existing customers
- Customer retention
- Customer support
- Reputation management
- Increasing traffic to your website
- Selling a specific product or service
- Branding and awareness
Often more than one of these potential uses for social media will make up the goal of an overall social media marketing campaign. Some goals are naturally closely related like in the case of customer support and customer retention. By providing effective customer support you are contributing to the retention of customers. However, you may be losing customers to a competitor by no fault of your customer service. In that situation customer retention wouldn’t necessarily include customer support.
The bottom line: Goals need to be clearly defined from the beginning. SmartLink creates social media strategies with a holistic approach that carefully considers all potential channels. Using a campaign’s goals to analyze the strengths, weaknesses and potential efficiency of each channel to accomplish those goals is how SmartLink is capable of producing the best and most cost effective results.