In today’s digital age, it is not surprising that consumers are looking to their phones more and more to find answers to their purchasing questions, and they aren’t just looking for answers— they are looking for reviews. According to a study by Marketing Land, the overwhelming majority of purchases, over 90%, are influenced by online reviews. Total strangers, yes, total strangers have more influence over your business than you may realize. In fact, they are leading the polls in consumer purchasing influence. As a business owner, it is more important than ever to make sure your business’s online reputation precedes you, but also to maximize your local search power. Top search sites such as Google, Bing and Yahoo are now factoring consumer reviews into their search algorithms to determine your ranking in local display placement.
According to study findings on Shopify.com, there are approximately 7 billion unique local searches performed on Google per month in the U.S. Now stop and think how many competitors you have, how many consumer reviews could be generated by your current customers, and then factor in the algorithms used by the various search engines. It all adds up to some pretty stiff competition. Strategic search engine marketing assures your business appears at the top of these three competitive columns.
First, you need to understand the importance of your online information, reputation and how these relate to search engine optimization (SEO). Powerful search engines, such as Google, Yahoo, Bing and the like, are also competing for consumers’ business. Therefore, they strive to offer the best, most relevant and meaningful results to their users. In essence, the more you help the search engines, the higher you will appear in their rankings. If they see that your company has the exact same name, address and phone number (NAP) listed across multiple listing sites, you will receive a more favorable ranking as it shows you are a legitimate and established company. This may seem like a no-brainer, but think about the possibilities.
If one site has your business listed as 123 Maple Street, another at 123 Maple St, and another as 123 Maple, search engines may view that as three separate businesses, therefore costing you valuable points on the “established” and “legitimate” bases. This is also where positive online reviews come into play. The more positive reviews, the more trusted your business becomes in the eyes of the web crawlers, and the more likely your business will rank near the top of their search pages.
The experts at Strategic Marketing, and its digital counterpart, SmartLink, have developed proprietary programming which allows our staff to personally manage your online reputation and ranking with no time diversions to you or your staff. It’s like having an auto-pilot employee who works 24 hours a day, 7 days a week to ensure maximum visibility to your online audience. We tailor our technology to your business, and provide the necessary input to effectively disseminate your information to over 600 publishers. We also set up an informational dashboard so that you can manage your goals and track important consumer data. If you are looking to optimize your company’s visibility, contact one of our representatives at 561-688-8155 and leave the rest to us.