The headline from Google reads “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

Business owners take note: if your website is not designed and prepared for what is now known as Mobilegeddon, your business is about to take a direct hit and will start losing ground in the search rankings. Why you ask? What is this mobile phenomenon that is about to take over your chances of survival in the online commerce world?

Given the fact that more than half of all searches are now done on mobile devices, it is imperative that businesses bring their company’s online presence up to current mobilized standards in order to stay at the top of search rankings. This is particularly important for localized searches. Google, along with the other major search engines, are in constant competition with each other.

As with any business, customer service should always be a top priority if you want to keep customers coming back. When a person visits a search engine page, they are looking for the fastest, most reliable and relevant information.  If your website is not properly formatted for both desktop and mobile viewing, you can be assured that the search engines will begin to move you down in their rankings and place those with mobile-friendly or “responsive” sites at the top of their results pages. Having a “responsive” website means your site’s layout changes as the screen size being used to view that site changes, thus making it more user friendly.

By rewarding mobile-friendly websites, Google is penalizing those that are not, making responsive web design a vital factor in a company’s SEO (search engine optimization) strategy planning. As proof, a report from Adobe Systems found that traffic to non-mobile-friendly websites from Google mobile searches fell 12% in the two months after the changes took effect April 21.

So how can you tell if your company’s website stands up to the mobile apocalypse?  Google has provided a tool to test mobile-friendliness (https://www.google.com/webmasters/tools/mobile-friendly/) If you find that your website doesn’t fit the current criteria, relax because we are here to help. The experts at SmartLink can evaluate what needs to be done to make your site compliant! Call us today at 561-688-8155 or visit us at www.thinksmartlink.com.

 

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