Making a List and Checking it Twice, Gonna Find Out Who’s Reviews Are Nice

With the busiest shopping season of the year quickly approaching, business owners are running out of time to make sure their websites and SEO strategies are ready for the holiday rush. As many consumers have just finished putting away their Halloween decorations, many stores, almost magically, have been transformed into winter wonderlands virtually overnight. So […]

Black Friday Goes Mobile

Black Friday is almost here; but perhaps even more pertinent to online retailers is that its counterpart, Cyber Monday, is right around the corner–not to mention all the deals beginning on Thursday and throughout the Thanksgiving weekend. With thousands of online retailers competing for the same dollars and page views, it is imperative that your […]

“See You At The Top” Search Engine Marketing

In today’s digital age, it is not surprising that consumers are looking to their phones more and more to find answers to their purchasing questions, and they aren’t just looking for answers— they are looking for reviews. According to a study by Marketing Land, the overwhelming majority of purchases, over 90%, are influenced by online […]

Making a Positive of a Negative Review

Companies should utilize consumer review websites as another opportunity to interact with their customers. Instead of sitting back and letting a bad review negatively impact your company’s credibility, you should be thinking of ways to proactively respond to the reviewer and address the problem. According to Lee Resource Inc., 95% of unhappy customers will return […]

Review Management Consumers Can Trust

Given the recent publicity about Amazon’s lawsuit against people posting fake reviews, it is more important than ever to manage your online presence and reputation as a reputable company who prides itself in providing its’ consumers with authentic, and trusted online reviews. The latest blow to consumer confidence within the online marketplace happened this week. […]

Online Reputation Management

Your online reputation is not only an important part of your business’s overall brand perception, but it is becoming increasingly more impressionable in the minds of your consumers. If not managed appropriately, it can become a powerful tool for your competitors. According to studies by BIA Kelsey, nearly 97% of consumers say they read online […]

Sourcing the Right Strategic Partners in Digital Marketing

The advent of the self-serve digital marketing platform has opened new doors to many small and medium sized businesses. These platforms grant entrée to the sort of digital marketing tactics that are typically accessed through marketing agencies. With so many viable choices across a range of digital marketing channels—paid search, display advertising and news releases, […]

Email Marketing: Building and Maintaining a Quality List

Email marketing remains one of the most effective digital marketing strategies. An email campaign can reach a huge audience, it can be personalized, and it can be tracked and analyzed so that companies know which tactics are most effective at reaching their target audiences. Moreover, email marketing is cost-effective, yielding a high ROI compared to […]

What Your Mobile Site Needs

We’ve talked about the importance of having a mobile-friendly site. Consumers today spend hours each day on their smartphones, prompting Google’s now infamous algorithm update for mobile, “Mobilegeddon.” Many websites have experienced sharp decreases in traffic simply because they lack a streamlined transition from desktop to mobile. Just as Google wants to ensure a great […]

SMBs Surviving “Mobilegeddon”

In April, Google rolled out a new mobile search algorithm which was dubbed “Mobilegeddon” for the non-mobile sites consequentially impacted. The benefits of a mobile-friendly site have been lauded many times before, but this new algorithm makes an even bigger difference. It will prioritize mobile sites in mobile search results, in order to give its […]