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When it comes to brand awareness, SmartLink is uniquely equipped to help you get display advertising placement on reputable sites. We research appropriate venues and positions, negotiate terms, design the ad, and make sure that the links are tested. On the back end, we track the results of your online display-ad campaign much like we track pay-per-click campaigns. We can tell you how many times your ad was displayed and how many click-throughs you received. Our display-advertising technology also has the capability of remarketing. Ad placement is carried out in a variety of ways, including:
- Geographic targeting – displays your ad to consumers in a specific geographic location
- Demographic targeting – displays your ad to certain consumers based on their age, income, gender, etc.
- Endemic targeting – displays your ad to consumers who visit specific sites relevant to your business type
- Contextual targeting – displays your ad to consumers on sites featuring content related to your business type
- Behavioral targeting – displays your ad to consumers who have shown recent online behaviors and interests that are relevant to your business type
- Remarketing – displays your ad to consumers who have previously visited your site in order to recapture their interest
- Engagement-based optimization – displays your ad to consumers on sites that our technology identifies as being most cost-effective in bringing people to your business
As is the case with all of our campaigns, we provide all the statistics you need to monitor your campaign’s progress and how users are interacting with it. We’ll give granular details on every visit, e-mail, download, Web form and phone call made from your ad, all without ever having to bother your webmaster. And we are always available to review your results with you to pinpoint what’s working well, and what improvements could be made.
To learn more about display advertising opportunities, please contact us.