SmartLink supplies the missing link between online and offline activity. Our call tracking service assigns a unique phone number to your campaign, and calls made to this number are automatically forwarded to your existing phone number. This allows the system to track individual call information, including the phone number of the person who made the call (if not blocked), as well as how many calls the overall campaign produced. In a similar fashion, SmartLink also tracks e-mail responses and can track coupons or other types of product or service inquiries from your web site. SmartLink has the tools to give businesses a clear view of how the customer’s online activity translates into offline leads and sales.

Furthermore, the system identifies which combinations of keywords and different positions on the various search engines drive viewers who call, submit forms, email, etc to your business, and this information is used to automatically improve the effectiveness of the campaign.

SmartLink’s technology allows us to track everything:

• Impressions – the number of times your ad is displayed to potential customers
• Site visits – potential customers that enter your site by clicking on the ad
• Page views – the pages that visitors find most interesting
• Phone calls – customers that call using the unique tracking number we provide
• Emails – from customers inquiring about your products or services
• Forms submitted – such as appointment scheduling, credit applications, bid requests, etc

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